Most of us in the U.S. have trouble separating our sense of spiritual identity from our cultural identity. Advertisers consciously blend the two to make it seem as though our spiritual needs can be met in our consumption. Christmas, Jesus’ birthday celebration, is the major consumer holiday. Easter, Jesus’ resurrection, becomes a promotion vehicle for clothes and chocolates. By placing things above God and human community, consumerism deadens our consciousness and thickens our senses.
-Br. Robert L’Esperance, SSJE